Big Fish Little Bowl -Book 1- Find Where You Belong

FIRST, LET'S CLEAR up the pronunciation issue. Niche is pronounced "nitch" in American English--rhymes with "itch". Practically everyone else in the world pronounces the word "neesh". The spelling is actually French and since we work with people all over the world (one of us in Florida and the other in Australia, with clients all over the world), we generally defer to the French pronunciation. That there may be no confusion in the matter, you, dear reader, may pronounce the word either way. Pick one. Commit to it and stick to your guns. That is what a smart entrepreneur would do. Call it "self-confidence". You'll need plenty of that if you're looking for your niche.