Rising Tides: Social Media Marketing for Colleges & Universities

The higher education industry is increasingly using social media in innovative and interesting ways. Rising Tides focuses on how higher education institutions are leveraging social media to better serve their constituents as well as achieve their own internal goals while maintaining or improving their standards and brand reputation. Authors Lauren Candito and Paul Lewis provide valuable insight, case studies, and tools to help you discover how your college, university, or higher education institution can capitalize on unique and effective opportunities within the social sphere. From marketers and alumni relations team members to university brand ambassadors and admission departments, Social Marketing for Colleges and Universities is the go-to guide for anyone and everyone interested in what social media means for higher education.