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How to Write Media Releases to Promote Your Business, Organization, or Event

How to Write Media Releases to Promote Your Business, Organization, or Event

ByPaul Lima

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If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Third Edition)" includes information, examples and exercises that will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Includes two new chapters on generating publicity using blogs and social media such as LinkedIn, Facebook and Twitter. Choose from stitched paperback or electronic PDF file; 18 chapters; 39,000 words.

Details

Publication Date
Mar 20, 2006
Language
English
ISBN
9780968264560
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Paul Lima

Specifications

Pages
102
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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