THE NEXT NORMAL

Over the course of the COVID-19 pandemic, billions of people in every corner of the globe have questioned what the “New” Normal will look like. There’s a fundamental flaw with the premise of this query. When it comes to healthcare what lies just around the corner is never the “New” Normal, but rather the “Next” Normal. Healthcare will always be in a state of change. In this book, former FDA associate commissioner Peter J. Pitts offers incisive commentary on how we can navigate this forward course with science as our guide. The featured articles call for renewed focus on a host of subjects ranging from health literacy and intellectual property protections, to regulatory roadblocks and cutting-edge engineering. In a time of boundless opportunities — and threats — The Next Normal is essential reading for us all.