List Building for Bloggers: Proven Email Strategies That Build Your Audience, Increase Engagement and Grow Your Income

Thanks to plugins, widgets and social media technology, tens of thousands – maybe hundreds of thousands – of bloggers have become accidental email marketers. Yet email subscribers are, in fact, a blog's greatest fans and probably its most under-valued resource. By not paying attention to them – by staying an accidental email marketer – you’re missing out on increased page views, increased revenues and increased engagement. This book gets you out of the hole you didn't know you'd dug yourself into. It delivers: - Ten Power Tips to turn your blog into a rocking-socking, butt-kicking, inbox-busting, fully automated email marketing and subscriber retention system. - Three case studies so you can avoid the mistakes even the Big Guys make. - Easily actionable tips to grow both list quality and quantity. - Chapters on autoresponders so you can market while you sleep, custom fields for personalization, and how to avoid spam traps. - All in easy to understand plain English!