Benetton: Fashion Revival: Analysis
ByPhilip Gordon: Phd Candidate
Usually printed in 3 - 5 business days
The new president of Benetton group is asking himself, why had competitors taken the market leadership when Benetton had “invented” the apparel and clothing business? This fact-filled analysis explores the world of Benetton and it's new fashion business model launched to hold off competition from GAP, Zara, and H & M, plus more...
Details
- Publication Date
- Dec 20, 2008
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Philip Gordon: Phd Candidate
Specifications
- Pages
- 16
- Binding Type
- Paperback Saddle Stitch
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)