Show Bookstore Categories

Benetton: Fashion Revival:An Analysis

ByPhilip Gordon Phd Candidate

Researched and written by Dr. Philip Gordon, PhD, MS "The new president of Benetton group is asking himself, why had competitors taken the market leadership when Benetton had "invented" the apparel and clothing business. This fact-filled analysis explores the world of Benetton and it's new fashion business model launched to hold off competition from GAP, Zara, and H & M, and so much more..."

Details

Publication Date
May 4, 2011
Language
English
ISBN
9781447687764
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Philip Gordon Phd Candidate

Specifications

Format
EPUB

Ratings & Reviews