Benetton: Fashion Revival:An Analysis

Researched and written by Dr. Philip Gordon, PhD, MS "The new president of Benetton group is asking himself, why had competitors taken the market leadership when Benetton had "invented" the apparel and clothing business. This fact-filled analysis explores the world of Benetton and it's new fashion business model launched to hold off competition from GAP, Zara, and H & M, and so much more..."