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The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability

ByPhillip Kemelor

The Executive’s Guide to Web Site Measurement and Testing is a plain language introduction to web analytics. You'll learn: -Web analytics definitions -How to select web analytics software -Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions -Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions -How to analyze web analytics reports ...and much, much more Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.

Details

Publication Date
Oct 1, 2011
Language
English
Category
Computers & Technology
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Phillip Kemelor

Specifications

Format
PDF

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