
The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability
The Executive’s Guide to Web Site Measurement and Testing is a plain language introduction to web analytics. You'll learn:
-Web analytics definitions
-How to select web analytics software
-Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions
-Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions
-How to analyze web analytics reports
...and much, much more
Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.
Details
- Publication Date
- Oct 1, 2011
- Language
- English
- Category
- Computers & Technology
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Phillip Kemelor
Specifications
- Format