The Executive's Guide to Web Site Measurement and Testing...A Roadmap for Maximizing Profitability

<p><b>The Executive’s Guide to Web Site Measurement and Testing</b> is a plain language introduction to web analytics. You'll learn: </p><p></p><ul> <li>-Web analytics definitions</li> <li>-How to select web analytics software</li> <li>-Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions</li> <li>-Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions</li> <li>-How to analyze web analytics reports</li> <li>...and much, much more</li> </ul><br /> <p>Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors. </p>