The Dell Twitter Success Story

Twitter has grown to over 75 million users now. As businesses around the world jostle for space on this popular micro-blogging platform, the first winner in this race has been announced - Dell. Dell recently announced sales of 6.5 million dollars directly through Twitter, quashing critics claims that the application means little in the real business world. Pinstorm Research takes a look inside Dell to understand how and what the world's third largest computer manufacturer did to achieve success with Twitter. Featuring: How Dell started with Twitter How Dell uses Twitter Dell's Twitter Portfolio Expert speak from Dell's executives