4th International Business Servitization Conference

The 4th International Conference on Business Servitization (ICBS) celebrated on 19-20 November 2015 at Rey Juan Carlos University (Madrid, Spain). In this fourth edition of the conference, following the success of previous editions, we have been happy to provide the scientific community related to the topic of servitization, with a meeting place to share advances in research. The 4th edition had as overarching theme: “Servitization: strategy, innovation and impact”, and the day-and-a-half programme attracted different participants. It was presented 35 papers by 78 authors from 9 different countries. We are confident this book of abstract will be very interesting for all researchers interested in the topic of servitization. The conference inherit the current research of international academic community on the emerging field of servitization, which not only focus on the theoretic developments, but also pay attention to practical applications of the methods and techniques.