As of last October, YouTube was showing ads on more than one billion videos a week, which was roughly one in seven videos. YouTube wants to open up all of its video inventory to advertisers large and small. Goggle is automating the way that Flash overlay ads can be created and displayed on YouTube videos. Through the self-serve Display Ad Builder in Google AdWords, mom-and-pop businesses can now create Flash overlay ads as easily as they can create display banner ads and place them in YouTube videos.
Overlay ads have been around for a long time on YouTube and other video networks. YouTube constantly refines the types of overlay ads it shows, but many of the small businesses which typically advertise on Google AdWords don’t have the tools to create Flash overlay ads. Now Google is providing them with templates, much like it does already for banner ads. This video will show you how to create, place and install a clickable overlay on a YouTube video in under 5 minutes.
Details
- Publication Date
- Apr 14, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Ramiro Rodriguez
Specifications
- Format