Video On Demand: Adoption Factors and Impact on Industry Structure

The promise of Video On Demand, one that has been evolving since the early 1990s, is the idea that consumers will be able to watch whatever, whenever, wherever, and practically however they want conveniently. The aim of this book is to identify and analyze the major economic and strategic factors that will drive video on demand into the mainstream. With these factors, we can determine the potential industry restructuring and disintermediation that would result from or would need to occur to actualize the success of the format. The underlying intent of this latter point is to address the idea that VOD is a disruptive technology that will significantly change the industry.