The book marketing landscape has changed dramatically in recent years, and authors can no longer rely on traditional marketing methods to reach their audience. They need a comprehensive book marketing plan that takes into account all of the different ways that readers discover and consume books. The Book Marketing Handbook for Non-Marketers is the perfect guide for authors who want to create a book marketing plan that gets results. Packed with actionable advice and real-world examples, this book shows authors how to identify their target audience, craft an achievable book marketing strategy, and execute their plan with precision.