Blue Ocean Strategy
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Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It was introduced by W. Chan Kim and Renée Mauborgne in their best-selling book of the same name.
Details
- Publication Date
- Feb 12, 2017
- Language
- English
- ISBN
- 9781365752490
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): W. Chan Kim, By (author): Renee Mauborgne
Specifications
- Format