DATA SCIENCE FOR GROCERIES MARKET ANALYSIS, CLUSTERING, AND PREDICTION WITH PYTHON GUI

RFM analysis used in this project can be used as a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns. The idea is to segment customers based on when their last purchase was, how often they've purchased in the past, and how much they've spent overall. Clustering, in this case K-Means algorithm, used in this project can be used to place similar customers into mutually exclusive groups; these groups are known as “segments” while the act of grouping is known as segmentation. Segmentation allows businesses to identify the different types and preferences of customers/markets they serve. This is crucial information to have to develop highly effective marketing, product, and business strategies. The dataset in this project has 38765 rows of the purchase orders of people from the grocery stores. These orders can be analyzed with RFM analysis and can be clustered using K-Means algorithm. The machine learning models used in this project to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy.