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Commercializing Consumer Engagement

ByRobert J Yurkovic

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2nd Edition - Healthcare companies want to retain customers, lower costs, and provide better health services through stronger customer engagement. An authoritative cookbook about understanding consumer behaviors and engaging people through digital methods. The outcome is to provide people with relevant interactions and treatments in order to help them manage their health conditions and chronic diseases. We will look at how consumers think to form connections, build trust, build experiences, and engage them using digital methods.

Details

Publication Date
Apr 22, 2015
Language
English
ISBN
9781329123649
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Robert J Yurkovic

Specifications

Pages
320
Binding
Paperback
Interior Color
Black & White
Dimensions
Royal (6.14 x 9.21 in / 156 x 234 mm)

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