This cautionary tale for young entrepreneurs follows the rise of a twenty-something Rock LaManna in the early 1980s. The heir apparent to a family printing business fortune, LaManna was next in line for a paycheck equal to a General Motors CEO. However, a workaholic lifestyle and the blurring of family and business lines led to personal and financial ruin. In his own words, LaManna recounts his rebirth, both financially and spiritually, that culminates in a trip back to his homeland of Italy where this family business saga began.