The Business DNA Model for Business Investors, Mentors, and Startups

This book introduces the Business DNA Model which is a one-page dashboard for simply organizing and managing business projects. The Business DNA Model is applied to a case study on Apple's classic iPod in order to illustrate how the Business DNA Model can be used for better planning, organizing, innovating, managing, and presenting business models. Business investors, mentors, and startups save tremendous time, money, and energy when they use the Business DNA Model to organize and manage their business models.