Cell phones have now become extensions of ourselves and we use the web for everything, this is especially true when it comes to shopping, the first gesture has become “searching” on the net. In the digital age, even the local shop has an absolute need to make its presence felt in the internet world; every local reality, if it wants to compete, must first be present on the net, it is there that the customer, especially the occasional one, will go to look for it. The user will find if there is what he needs nearby, where it is exactly, at what times it is open, what products and services it offers, the reviews given by other users and many other information that will lead him to decide whether to go. there to buy or not. It goes without saying that if you are not online, for many you simply do not exist, you have lost a large chunk of customers. Being visible in every smartphone and computer also allows you to expand your potential clientele beyond the limits of local residents; due to the trivial geometric consideration that the area is proportional to the square of the radius, the number of people that can be reached, and by which you can be reached, is far greater than those in your area. If you are not adequately present on the internet, and few people come to buy from you, do you understand now why? This guide, being concentrated, should be read slowly and thoughtfully, reflect on each sentence and expand it in your mind thinking about the applicability in your specific case; I hope this synthesis work can help you.