Attracting More Clients: Better Branding Brings Better Business

Your brand is your story, your core purpose, and your customer promise. Given all the tools at your disposal—social media networks, search engine optimized web content, new web-based marketing techniques, do-it-yourself design platforms—you would think all you need is a good website. But it’s not that simple. You can develop your business website using what you think is the latest and most common sense style and content, but still not get the results you expect. When all your efforts aren’t a success, you have a brand identity crisis. This book will introduce you to ways you can take advantage of better branding to attract more clients and boost your sales dramatically. In it you will learn how to: - Attract more clients by properly identifying your target audience - Come up with a brand strategy that caters to your ideal clients - Culture a recognized branding experience - Adapt to the “new” ways of marketing - Monitor & measure your brand