The Problem of Overwhelming Abundance on the Internet

A search on Google for “good music” brings you about 394,000,000 results, it is impossible to check each result one by one. Our limitation of time – our lifespan is limited - entails that we have to build a new strategy for handling the overwhelming digital overproduction on the internet. This qualitative study applies several instruments from the field of cultural economics in order to confront the problem of overwhelming abundance on the internet. The cultural economic instruments in this study have regard to the complexity of the internet economy; the internet’s virtuality requires an approach that goes beyond mainstream economics. Conventional economists are familiar with the notion of scarcity, yet they are not used to the problem of abundance. The digital overproduction on the internet is crowding out quality; there is an abundance of choice and a lack of quality filtering. In order to ensure quality; it is time for abundance management.