How To Make Million$ of Dollar$ From Other People’s Trademark and Patent

A lot of organizations, including big multinationals, do not do their home-work well enough to protect their trademarks in existing markets, new markets or with their existing products or new products. Consequent upon the above, you have individuals or small corporate organizations capitalizing on such lapses and making millions of dollars in the process. This book is about how you can take advantage of the lapses in trademark protection of such big multinationals and make huge money in the process. It is also about how you can protect your own self from being taken advantage of. The principle of “First-To-Register” Vs “First-To-Use” in trademark law is also discussed with how you can use it to you own advantage. The book comes with true-life case studies involving, the pharmaceutical multinational giant, GlaxoSmithKline (GSK), The CocaCola Company, Procter and Gamble and others.