Show Bookstore Categories

Demonstrate Observe Imitate

ByRusty Cawley

Usually printed in 3 - 5 business days
(PAPERBACK EDITION) Applied memetics is the science of persuasion through demonstration, observation and imitation. It takes the lessons of pure memetics and puts them to use in the real world. It recognizes that we persuade others not through logic, but rather by appealing to the mind in ways that resonate with the mind. What does this mean for the executive, the marketer or the entrepreneur? That customers are far less influenced by advertising or word-of-mouth than they are by the human actions they observe and the human actions they imitate.

Details

Publication Date
Dec 31, 2006
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Rusty Cawley

Specifications

Pages
32
Binding
Saddle Stitch
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

Ratings & Reviews