Good To Great (The Christian Radio Version)

Christian radio comes in many shapes and sizes, wattage and formats. You know that doing great radio is what builds an audience and you have the opportunity to change lives with Christian radio. But, are we doing it with excellence or are we just squeaking by? Does the mainstream world take notice? Scott Jackson, publisher of More Radio Magazine and President of LIFE 100.3 in Barrie gives you his view of what works and what doesn’t. There is no right or wrong way to do radio...just an unlimited amount of ideas for Christian radio.