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The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers

The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers

ByScott Kirsner

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Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its Web site than a Super Bowl spot. <P> What does it all mean? <P> “The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”). <P> Full of up-to-date stats, original interviews, and valuable case studies, “The Future of Web Video” also contains charts covering: <P> > Sites that help video producers earn money<BR> > Online viewing habits<BR> > Devices that bring Web video to the TV<BR> > Opportunities and challenges Web video presents<P> <B>Updated:</B> March 2007

Details

Publication Date
Nov 12, 2006
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Scott Kirsner

Specifications

Pages
116
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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