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Becoming Essential: Building Growth, Value and Competitive Advantage Through Strategic Innovation

ByScott Steinberg

MASTER THE ART OF LEADERSHIP AND INNOVATION! Everything has changed for businesses, brands and working professionals competing in the modern marketplace. A new manifesto for success, Becoming Essential reveals the crucial leadership and management strategies that organizations, executives and job seekers can implement to thrive in the age of change. Through expert advice and hands-on activities, the training guide demonstrates how to create lasting value, communicate brand equity, and cultivate competitive advantage so strong that you become impossible to replace. In a world where abundance, not scarcity, is the challenge, Becoming Essential reveals how to become invaluable to customers on every level. Features: • Strategic Innovation Secrets • Cutting-Edge Management Techniques: Learn from Top Business Leaders • New Models for Planning, Research and Development • Trend, Sales and Market Forecasting Tools • Teamwork and Productivity Boosting Tips • Today’s Most Innovative Marketing & Advertising Techniques


Publication Date
Oct 7, 2013
Business & Economics
All Rights Reserved - Standard Copyright License
By (author): Scott Steinberg



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