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A Perfect Fit By Dr. Arnaud Prevot
Paperback: $7.99
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A Perfect Fit is a book for teachers and school administrators who are looking to leverage the power of marketing and communication to make their schools run more efficiently, and increase... More > enrollment. Using the tools that were once reserved only for the business world, A Perfect Fit tackles unique marketing and communication topics such as changing a school's culture, dealing with student and teacher turnover, the importance of promotional giveaways in schools... to name a few! Using the latest research in the fields of education, sociology, anthropology, business and marketing, this book will help increase your enrollment and will help parents look at your school and declare : "This school is a perfect fit!"< Less
59 Cool and Useful Websites for Teachers By Dr. Arnaud Prevot
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(1 Ratings)
This list of technology tools was written for teachers looking to efficiently integrate tech in the classroom.
The Art of War for School Marketing Professionals By Dr. Arnaud Prevot
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School Marketing expert Dr. Arnaud Prevot revisits one of the most intriguing books of antiquity: The Art of War. Versions of this book have been written in order to provide insights in numerous... More > fields such as business politics, management, and even sports. Dr. Arnaud Prevot looks at what Sun Tzu can give school marketing professionals.< Less
How to Argue in the Post-Truth Era By Dr. Arnaud Prevot
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In an informal conversation where a debate arises, it is common for both of the parties to present data so as to prove to the other that they hold the correct position. Looking at this paradigm... More > through the lens of post-modern philosophy, the research shows that not only will facts not matter to most debaters, but it may get each side to strengthen their entrenchment of their own biases. The latter effect being heightened by a prevalence of confirmation bias. The author looks at the research, its social consequences and proposes a new approach as a recommendation based on end-stage analysis, affirmation and narrative reconstruction. Further research possibilities are discussed.< Less
INDEPENDENT SCHOOL MARKET POSITIONING: A STUDY OF TWELVE URBAN AND SUBURBAN SCHOOLS By Dr. Arnaud Prevot
Hardcover: List Price: $65.99 $59.39 | You Save: 10%
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Due to a growing lack of confidence in public schools and the recent 2007-2009 global recession, private independent schools have seen increased competition within their educational markets. Unaided... More > by government or religious groups, these schools must charge tuition, fundraise, and be business-minded to compete. Schools have turned to marketing themselves and their programs to get ahead and recently have turned to innovative marketing techniques such as positioning.< Less