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Why Should They Buy From Me: How to Differentiate Yourself from the Competition. By Harvey J. Eisenstadt & Samuel D. Osborne
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This book has been written to sales people through the process of identifying and effectively employing their personal selling skills, in six chapters, beginning with the Mentality of The Sales... More > Process and concluding with the Follow up of their customer base. Sales people must never forget, they are why people buy from them and the strength of their personal selling skills will be essential to their success. So, they must identify with their personal selling skills outlined in each chapter, applying the tools and knowledge to strengthen and perfect them and never stop practicing how to effectively employ them.< Less

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