Search Results: 'marketing'


16,218 results for "marketing"
Pin Point Marketers Vol. 1 By Pin Point Marketers
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Pin Point Marketers portfolio is designed to provide targeted marketing and management services to small businesses. From helping entrepreneurs define their business plans to improve their chances... More > for obtaining venture funding, to creating concrete marketing deliverables to promote their original ideas, Pin Point Marketers seeks to help small businesses at various stages of development. *Management consulting* *Market planning* *Communication services* *Technology* *Career Opportunity*< Less
Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth Marketing By Word of Mouth Marketing Association
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The WOMMA ROI Guidebook emphasizes both online and offline venues where consumer sharing and recommendations occur. WOMMA has included chapters on to cover the range of ways marketers seek to engage... More > their audiences and drive business value. The WOMMA ROI Guidebook provides concrete examples of ways that word-of-mouth and social media programs add value to the business as well as how costs are calculated. In particular, marketers will learn ways to: • Measure increase in revenue • Measure lift brand perceptions • Compare costs with traditional marketing methods • Show how cost is reduced as a result of word-of-mouth or social media programs • Track performance against benchmarks< Less
Jefferson Market Library Poetry Workshop Chapbook By Jefferson Market Library Poets
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2006 Jefferson Market Library Poetry Workshop Chapbook
Transnational Marketing Journal, Vol. 4, No.2, October 2016 By Transnational Marketing Journal
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Special Issue: Taste of City: Food and Place Marketing Co-edited by Evinc Dogan and Ibrahim Sirkeci CONTENT: Editorial: Taste of City, Transnational Food and Place Marketing by Evinc Dogan &... More > Ibrahim Sirkeci | Nutrition and Food in the Green City by Paolo Corvo & Raffaele Matacena | Balancing Act: Identity and Otherness among Latin American Immigrants and Their Food Practices by Paulette K. Schuster | Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning through Food and Wine by Evinc Dogan & Goran Petkovic | The Budding Aromas from Taco Trucks by Robert D. Lemon | Exploring Potentials for Culinary Tourism through a Food by Festival: The Case of Thessaloniki Food Festival by George Chatzinakos | Lyon – UNESCO’s Creative City of Gastronomy? by Cecília Avelino Barbosa | Food and Wine Tourism and Urban Local Development by Gabriele Di Francesco | Transnational Döner Kebab taking over the UK by Ibrahim Sirkeci | Book reviews by Evinc Dogan, Efe Sevin< Less
Transnational Marketing Journal | Volume 1 Number 1 | October 2013 By Transnational Marketing Journal
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Transnational Marketing Journal (TMJ) is dedicated to publishing high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the... More > development of marketing theory and practice. Editorial by Ibrahim SIRKECI | The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad? by Jessica LICHY and Kevin PON | Runway logic: "Y" Generation Y prefer fashion brand over country of origin by Nathalia TJANDRA, Maktoba OMAR, Robert WILLIAMS, and John ENSOR | Effect of colour and relative product size (RPS) on consumer attitudes by Varsha JAIN, Subhadip ROY, and Adwita PANT | Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods by Robert WILLIAMS and Maktoba OMAR | Case Study: The new territorial orientation of international companies by Federica CABONI, Sivia DESSI, and Ernestina GIUDICI< Less
Transnational Marketing Journal, Vol. 4, No.1, May 2016 By Transnational Marketing Journal
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Transnational Marketing Journal, Volume 4 - Number 1, May 2016 - Why foreign retail grocery stores fail in South Korea? Propositions for future research by David A. English - Card usage by Turks... More > when travelling abroad: shopping and Transnationalisation by Yağmur Özyer, Başak Değerli, Alper Değerli, Ebru Gözükara - Transnational adaptation: changing determinants of grocery store choice of German consumers in London by Ines Oswald - CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele by Ibrahim Sirkeci & Anett Condick-Brough< Less
MUSINGS OF A MAD LADY By Mad Lady Marketing
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Mad Lady Marketing the blog, is now Mad Lady Marketing the book. This new book highlights twenty-nine of her original blog posts. All of which have been revised and updated. She also throws in a... More > few new surprises which have never been posted on her blog. Mad Lady Marketing has over 15 years of business and marketing experience. As a serial entrepreneur, she has “been there, done that” so who better to help you understand marketing than the Mad Lady herself. Musings of a Mad Lady, will enlighten most, will anger some, but will inform all, about the unique roll marketing plays in the survival and growth of your business. If you are a small business owner, entrepreneur or just someone who wants to have a better relationship with marketing, this book is for you. Mad Lady Marketing gives it to you straight with no chaser. You will either love her or hate her but either way, you’re guaranteed to learn something new about marketing.< Less
Red Hot Internet Publicity E-Book By Author Marketing Experts, Inc
eBook (PDF): $9.99
Red Hot Internet Publicity will not only teach you how to create a web site that turns visitors into customers, but it also teaches you quick and easy ways to promote yourself on the ’Net for... More > exceptional sales results. You’ll learn how to maximize your Internet promotional efforts by utilizing blogs, Internet articles, chat groups, ezines and hundreds of secrets tools and strategies used by some of the most savvy Internet marketers. Internet Marketing Visionary Penny C. Sansevieri unlocks the online marketing secrets just for you. This book publicity guide will help you discover the hottest new trend in book promotion: Internet publicity and marketing.< Less
PMA 2010 U.S. Professional Photographers Report By PMA Marketing Research
eBook (PDF): $199.00
The PMA U.S. Professional Photographers Report provides professional photographers and studios with an overview of the professional photography market. The report is designed to aid in business... More > planning and product development. The report discusses what types of portraits photographers/studios focus on, what types of products and output they offer, and the portion of customers that bought specific products. The report also delves into methods for producing the various products, factors that affect profit, online ordering, sources of information used and distribution of copyrights.< Less
Top 100 Book Reviewers By Author Marketing Experts, Inc
eBook (PDF): $10.00
What someone else says about your book is 1000 times more effective than what you can say, that's where book reviews come in. This list has all the contact, phone, email, and mailing information for... More > the Top 100 Book Reviewers in the US. Don't mail a single book without getting this list!< Less

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Learn Work Play: Twenty Years of ETC Stories Learn Work Play: Twenty... By Brad King et al.
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