The Deconstruction of Chief Blackhawk is a qualitative critical analysis of the National Hockey League’s Chicago Blackhawks’ mascot, Chief Blackhawk. Through a decolonizing deconstruction of various Indigenous stereotypes, this book examines the ethical and moral consequences of the continued use of disparaging Indigenous imagery for professional sports mascots, dominant White society’s reliance on the Indian as the measure of American identity, and the ramifications of colonial control of Indigenous agency, thereby justifying Westward Expansion. The Deconstruction of Chief Blackhawk is appropriate for graduate or advanced undergraduate courses in rhetoric, visual rhetoric, communication, cultural studies, visual studies, art, critical theory, and psychology. It also serves as an insightful resource for researchers, scholars, and educators interested in visual, critical, and cultural studies.