The growing integration of three networks (broadcastings cable network, telecom network and computer network) and the development of smart phones have creating a new marketing mode for advertising-the mobile advertising, and providing people with a brand new way of purchasing and living. In the era 3G, mobile advertising will acquire a series of merits, such as creativity, interaction and relevance. It will greatly foster sales and largely improve brand images. Although it faces a branch of obstacles in its way of prosperity, once the prevention action be done and monitoring system be set, advertising will come to an ago of highly effective and precision.
Details
- Publication Date
- May 9, 2014
- Language
- Chinese
- ISBN
- 9781291869040
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Shanshan Zhou
Specifications
- Format