SUMMARY - Permission Marketing: Turning Strangers Into Friends And Friends Into Customers By Seth Godin

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover permission marketing, an alternative way of looking at advertising communication. *You will also discover that : the classical forms of marketing work less and less well today; to be effective, an advertising message must be relevant and personalized; permission marketing is based on an expected and interactive communication with the customer; permission marketing is based on an expected and interactive communication with the customer; permission to exchange information builds a trusting relationship over time. *The consumer society and the rise of the Internet have revolutionized the way we think about buying. We are bombarded with advertising messages on a wide variety of media. But this communication is no longer as attractive and marketing must now reinvent itself to remain effective. This is what permission marketing does by making advertising desirable and useful, not intrusive. *Buy now the summary of this book for the modest price of a cup of coffee!