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We Started a Meme Which Started the Whole World Crying

We Started a Meme Which Started the Whole World Crying

BySmetnjak

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Originally published in the catalogue of the group exhibition Eternal September – The rise of amateur culture, this essay by the Slovenian art collective Smetnjak is an excursus about Internet memes, especially about the kind known as the image macro. The image macro – a picture combined with superimposed texts in order to produce a humorous effect – represents one of the most popular means of expression on the Internet for years. The assemblage of an image and a caption seems to respond to the call Walter Benjamin made in his book about Charles Baudelaire The Writer of Modern Life, a call for a new form of literacy more native to the image-saturated society of spectacle. Smetnjak have responded to this call by trying to practice critical theory within the pop form of meme, often focusing on the Slovenian cultural celebrity Slavoj Žižek. Here they explain why and how.

Details

Publication Date
Nov 24, 2014
Language
English
Category
Art & Photography
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Smetnjak

Specifications

Pages
12
Binding Type
Paperback Saddle Stitch
Interior Color
Color
Dimensions
A5 (5.83 x 8.27 in / 148 x 210 mm)

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