Designing Emotions in Online Travel

<p>This study, based on empirical research (online surveys and in depth interviews), proves that consumers judge the attractiveness of a product or service based on their own perception, feelings and emotions. </p> <p> In a journey through the emotional stages of people while booking a holiday online it becomes clear that facts and figures aren't enough. People want a journey through the senses.</P> <p>Tickling one’s imagination through visuals, colours, and engaging functionalities is the key to designing for emotions. The secret is when and how in the booking process this should be done.</P>