Strategies of the Serengeti - Ch 2 - 'the Serengeti'

Chapter 2 of Strategies of the Serengeti is titled 'Setting the scene'. It provides the platform for the Serengeti analogy which runs throughout the book yet the chapter in itself has several worthwhile and interesting examples. It explores how the interaction and interdependence of the survival strategies of the animals could be viewed on a global and national scale - how our nations interact with their own survival strategies. It also explores what Stephen Berry considers to be the greatest brand error in history - the destruction of a great brand by using the wrong strategy. "The difference between success and failure depends on having the right strategy" S.Berry. MBA Strategy lecturer Steve Gorton (York, UK) says about Strategies of the Serengeti "It is an engaging and provocative read about strategic issues in leading and managing organisations in the 21st century"