Strategies of the Serengeti - Ch1 - Setting the scene

Chapter 1 of Strategies of the Serengeti is titled 'Setting the scene'. It challenges the myths of strategy - some created by the strategy consulting industry - and shows organisational strategy to be logical, straightforward and accessible - but of vital importance. Fail to get the strategy right and your company's death will be just a matter of time. "There are 2 types of business – those who have their strategy right, and those who are going out of business" Stephen Berry The story of the butterfly and the hippopotamus will enable every business person to smile every time they see a consultant ! As with much of the book ... "It is funny, easy to read, easy to understand, and makes sense." S.Jarrett HR Director Elliott-Thomas