ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE

Making our ideas, desires, interests, projects, programmes and products, available for wider public attention, is embedded in human nature. It is also a universal natural tendency. A child, for example, advertises its wishes for the mother's attention; Grown-ups indulge different rituals to make their plight recognised by consuslting and discussing with others for wider circulation, acceptance or rejection in the memories of others; Businesses, political entities and organisations make known their products, services, ideas, knowledge, information, entertainment and education to wider audiences. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements benefit both industry, corporations, democracy and spread freedoms.