Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

Sample pages from the paperback edition. <p> * Get massive exposure for your business, no special computer skills needed. </p><p> * Quit wasting money on traditional advertising and marketing campaigns. </p><p> * Blog to connect with customers and generate word of mouth. </p><p> * Boost your visibility with Google, use MySpace for viral marketing. </p><p> * Ignite word of mouth with Web social networks </p><p> Call it whatever you like—buzz, word of mouth, peer-to-peer or viral marketing—you can’t just manufacture it. You must earn it—by engaging your target market. </p><p> In the old days, with telephone cold-calling or postal direct mail, your chance of getting a response from someone who didn’t know you was about 2 percent. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.</p>