Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
Sample pages from the paperback edition.
<p>
* Get massive exposure for your business, no special computer skills needed.
</p><p>
* Quit wasting money on traditional advertising and marketing campaigns.
</p><p>
* Blog to connect with customers and generate word of mouth.
</p><p>
* Boost your visibility with Google, use MySpace for viral marketing.
</p><p>
* Ignite word of mouth with Web social networks
</p><p>
Call it whatever you like—buzz, word of mouth, peer-to-peer or viral marketing—you can’t just manufacture it. You must earn it—by engaging your target market.
</p><p>
In the old days, with telephone cold-calling or postal direct mail, your chance of getting a response from someone who didn’t know you was about 2 percent. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.</p>
Details
- Publication Date
- Aug 3, 2007
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Steve Weber
Specifications
- Format