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Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

BySteve Weber

Sample pages from the paperback edition. <p> * Get massive exposure for your business, no special computer skills needed. </p><p> * Quit wasting money on traditional advertising and marketing campaigns. </p><p> * Blog to connect with customers and generate word of mouth. </p><p> * Boost your visibility with Google, use MySpace for viral marketing. </p><p> * Ignite word of mouth with Web social networks </p><p> Call it whatever you like—buzz, word of mouth, peer-to-peer or viral marketing—you can’t just manufacture it. You must earn it—by engaging your target market. </p><p> In the old days, with telephone cold-calling or postal direct mail, your chance of getting a response from someone who didn’t know you was about 2 percent. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.</p>

Details

Publication Date
Aug 3, 2007
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Steve Weber

Specifications

Format
PDF

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