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HOTEL MARKETING STRATEGIES IN DIGITAL ERA

HOTEL MARKETING STRATEGIES IN DIGITAL ERA

The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

ByMurniati MurniatiSuryaning Bawono

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This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances

Details

Publication Date
Dec 15, 2020
Language
English
ISBN
9781716329258
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Murniati Murniati, By (author): Suryaning Bawono

Specifications

Pages
360
Binding Type
Paperback Perfect Bound
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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