HOTEL MARKETING STRATEGIES IN DIGITAL ERA
The Secret Of Improving Hotel Marketing Performance in the Tourism Industry
ByMurniati MurniatiSuryaning Bawono
Usually printed in 3 - 5 business days
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
Details
- Publication Date
- Dec 15, 2020
- Language
- English
- ISBN
- 9781716329258
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Murniati Murniati, By (author): Suryaning Bawono
Specifications
- Pages
- 360
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)