PR Superstar

PR Superstar is designed for everyone who wants to capture the power of the media, swiftly and without waffle. From the busy SME executive to the newcomer in a large PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your PR messages to the media instantly, and with surprising results. The book is peppered with PR case-studies illustrating what works – and what doesn’t work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, makes this an indispensable asset for everyone who wants to make their marketing pound (or euro) work even harder! PR Superstar, is a one-day journey to PR enlightenment