Building the Control Data Legacy: The Career of Robert M. Price

This book presents a unique behind-the-scenes view into the Control Data Corporation during its ascent into the top rank of the computer industry. This detailed 15-part oral history starts with Robert M. Price’s work programming the first generation of computers in California. In 1961, he joined Control Data. For the next 29 years, Price was in key positions -- culminating as President, CEO, and Chairman from 1986 to 1990 -- as Control Data grew from a Minneapolis start-up into a multi-billion-dollar global company. Lively anecdotes provide an in-depth assessment of Control Data’s founder William C. Norris and his inimitable style. Of special note are Price’s incisive observations about corporate social responsibility and the “lessons learned” from a remarkable business career. Profusely illustrated with more than 80 archival photographs.