Strategic Definition - Property Development Workbook

For property asset managers and architects: formulate a property business plan and define expectations. The business context is considered, as well as the user and stakeholder needs. For architects, it compliments the Strategic Definition of the RIBA Plan of Work- Stage 0. The Strategic Brief and the Business Case are developed, providing a context for the Preparation and Brief and subsequent stages. It enables the commercial understanding of their clients needs, by asking the right questions. This book includes the: business model, business strategy, adapting this to property (Strategic Brief), formulating a property business plan (Business Case), formulate values for all stakeholders, defining success factors, feedback and feedforward. This workbook clearly distinguishes between the different needs of Architect's customers, the business seeking to procure a building, and their consumers, the stakeholders and users of the property.