Strategic Definition - Property Development Workbook

This workbook will enable Property Asset Managers and Architects to formulate a property strategy. For Property Asset Managers, their business context is considered together with user and stakeholder needs. This helps clarify the objectives and end goals required of a building. For Architects, it compliments the Stage 0 - Strategic Definition of the RIBA Plan of Work (2013). The Strategic Brief and the Business Case are developed, providing a context for the Preparation and Brief and subsequent stages. It enables the commercial understanding of their clients’ needs, by way of asking the right questions. Considered in this workbook are: • Business model • Business strategy • Translating these to property, the Strategic Brief • Creating a property business plan, the Business Case • Property values for all stakeholders • Strategic Intent • Feedback and Feedforward • Links to online resources