To increase the chances of attracting a large follower base, you have to follow established YouTube Best practices. One of the most fundamental best practices is to create rich, engaging content. Viewers Come to YouTube looking to either be entertained or for a solution to a problem they face. by creating Great content, it’s more likely the video gets viewed and shared. The more engagement a video Receives, the more valuable it is to Youtube, increasing the chances it will rank higher within the search Results. Another way to increase viewership is for content creators to optimize their videos for YouTube Search. This includes using the Google keyword planner to find words that a large number of people Search for and to include those keywords within the description and tags of the Youtube video through The use of social media and paid media advertising is another popular way to generate additional traffic To the video.