The American Mass Mind: Perceptions, Beliefs and Operations

Popular culture is a kind of unconscious religion and mass media is its electronic temple. The psychological forces engaged by today's entertainment, news, and advertising are the same as those manipulated by superstition and ritual in the past. Like any religion, pop culture has instilled a system of beliefs in its followers, a mass faith which serves the interests of economic and political elites. The American Mass Mind examines these beliefs, the psychological operations that cultivate them, and how they have led us through the decades into the present global crisis.