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NET Value: How to Develop a Winning Value Proposition for Marketing in the Digital Culture

NET Value: How to Develop a Winning Value Proposition for Marketing in the Digital Culture

ByTurner DeVaughn

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NET Value is your field guide – your handbook – for creating customer value and increasing shareholder value in today’s digital age. In a tough economy, people demand proven value. For the first time, a simple guidebook shows you how to deliver it the way customers want it! The foreword is written by David Carlick, who served as chairman of the board of the parent company of MySpace before it was acquired. Carlick speaks about the power of the Internet and Web 2.0 and sets the stage for a book that shows how to use one's value proposition as the singular organizing principle for a business – down to the metrics it uses to measure performance.

Details

Publication Date
Oct 12, 2008
Language
English
ISBN
9780615226972
Category
Computers & Technology
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Turner DeVaughn

Specifications

Pages
302
Binding Type
Hardcover Linen Wrap
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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