NET Value: How to profit as the digital culture changes your value proposition PAPERBACK

Why does the digital culture change your value proposition? It's not just because bloggers and unhappy customers are posting comments. It's because anyone in the world can search for the products and services they want most – right on their computer. The web has transformed shopping and now buyers dictate the value propositions they want. NET Value describes what any business can do about it and this includes quantifying value and justifying price. Written by veterans who have worked with Apple, Yahoo, Shopping.com, Cost Plus World Market and CBS MarketWatch.