SEO Split Testing - Split Testing in SEO for Data Driven Success

There are many more factors you need to consider in order to run the perfect split test, other than merely the length of the trial. You shouldn’t think of this as a discrete tool that you ‘sometimes’ use. Instead, try to think of your split testing as a state of mind. You should certainly conduct some actual split tests, but you should also think in an experimental, data-driven manner the rest of the time too. Whenever you create a new page or a new plan, you should be testing it to see if it works and comparing your results with your predictions. Likewise, there are many other types of test and many other approaches in business that will take this concept and run with it. Each comes highly recommended. Don’t base your business decisions on hearsay. Be data driven, be scientific, and be smart. That is the foolproof way to succeed in SEO.