Newport International Group

Interbrand this week released its updated 2013 brand rankings, which saw Apple leap to the No. 1 spot, followed by other tech players and, of course, Coca-Cola. Having a powerful brand is, obviously, an invaluable tool -- one that bewitches consumers and investors alike. And, over time, each of the five top picks have been great long-term holdings. However, a quick glance at Interbrand's top picks shows just two that have outperformed the S&P 500 this year. When it comes to stock picking, the lesser valued brands may have greater upside potential in the coming years. Here are a few to look at.